College tuition continues to climb, and many families find themselves unprepared or misinformed about how to fund higher education.

In this episode of the Money Business Podcast, hosts Neal Regino and Brian Weyman dive into a smarter, more strategic approach to college planning. Brian, a seasoned financial advisor, shares proven methods that go beyond traditional 529 plans, helping parents prepare for the true cost of education.

Start Early: Leveraging the Time Value of Money

One of the key lessons from the episode is the importance of starting early. “The day the kid’s born is the best time to start [college planning],” says Brian. Early planning enables families to maximize the benefits of compound interest and alleviate financial strain in the future. Saving consistently over time, no matter how small the initial amount, can make a substantial difference in long-term outcomes.

Go Beyond 529 Plans: Diversify Your Strategy

While 529 plans are a popular option, they aren't the only or always the best route. Brian emphasizes using a combination of financial tools, such as life insurance and mutual funds to build a flexible and robust college savings plan. This strategy not only offers tax advantages but also allows for better control and customization depending on your financial situation and goals.

College as a Financial Investment

Brian introduces a compelling perspective: treat college like a business investment. "College is a return on investment," he notes. Before committing to a school, families should consider the likely income post-graduation compared to total education costs. This framework encourages smarter school choices and avoids excessive student debt that may not deliver long-term value.

Understanding Financial Aid & FAFSA

Many higher-income families assume they won’t qualify for aid, but strategic planning can prove otherwise. Understanding the nuances of the FAFSA and CSS Profile and how assets are evaluated is crucial. “Most people don’t realize, but college is one debt that you cannot clear in a bankruptcy,” warns Brian. He and Neal recommend working with an advisor who can help position assets appropriately and guide families through the financial aid process.

Managing Student Loans Strategically

The podcast also touches on student loan repayment strategies, including income-based repayment plans. While these can make monthly payments manageable, they often extend the loan period, increasing the total amount paid over time. A clear plan that considers loan type, interest rates, and repayment terms is essential for minimizing long-term debt.

Final Thoughts

With rising tuition costs and evolving financial aid policies, college planning requires more than a savings account and crossed fingers. Neal and Brian offer a holistic framework that blends early preparation, financial education, and customized strategies tailored to each family’s situation. Whether you're just starting a family or nearing high school graduation, it’s never too early—or too late—to build a smart, sustainable college funding plan.

Ready To Tune In?

👉Start with Episode 5:Click here to watch on YouTube!
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Let’s take the guesswork out of financial planning, one conversation at a time.